Work

Purchase Intention in Mobile Commerce in Croatia: The Attribution Theory Perspective and the Role of Consumer Innovativeness

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2022.2143986

Authors: Ivan-Damir Anić, Ivana Kursan Milaković, Mirela Mihić, Nicoletta Corrocher

Institutions: Institute of Economics Zagreb, University of Split, Bocconi University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4309074428

FWCI: 0.629

Cites: 48

Cited by: 6

Related to: 10