Work

Understanding platform strategies for consumer stickiness on OTT platforms

Year: 2022

Type: article

Source: Journal of Indian Business Research

DOI: 10.1108/jibr-04-2021-0122

Authors: Gurpreet Kour, Bhavika Chhabria

Institution: Indian Institute of Management Shillong

Language: English

Topic: Legal Systems and Institutions

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4309710402

FWCI: 5.6

Cites: 52

Cited by: 34

Related to: 10