Work

Removing silos to enable data-driven decisions: The importance of marketing and IT knowledge, cooperation, and information quality

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2022.113471

Authors: Stefan Sleep, Prachi Gala, Dana E. Harrison

Institutions: Kennesaw State University, East Tennessee State University

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: Harold and Muriel Berkman Charitable Foundation

OpenAlex ID: W4310014822

FWCI: 7.928

Cites: 91

Cited by: 40

Related to: 10