Work

How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?

Year: 2022

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2022.12.005

Authors: Shahriar Akter, Md Afnan Hossain, Shlomo Y. Tarba, Erasmia Leonidou

Institutions: University of Wollongong, North South University, University of Birmingham, University of Nicosia

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4313201662

FWCI: 2.885

Cites: 120

Cited by: 14

Related to: 10