Year: 2022
Type: article
Abstract: Electronic commerce has become a crucial element for the competitiveness and comercial prosperity of organizations, being a growing demand among consumers in an era of globalization and virtualization. Organizational innovation helps organizations to go through e-commerce adoption processes through new methods in Jobs, business practices and external relations. This research reviews the theorical fundations that establish organizational innovation as a response to the intangible demands of the market, thus helping to move towards the adoption of electronic commerce.
Institution: Centro de Investigación en Alimentación y Desarrollo
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4313326558