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Network Society and Enterprise Management Reforms: A Fieldwork Study in Daoxiangcun Group Co. Ltd.

Year: 2022

Type: article

Abstract: In a network society, the fast-changing economic situation brings about considerable challenges to traditional enterprises, especially for a “time-honored” enterprise like Daoxiangcun Group. It is an interesting academic topic for scholars to portray the ways in which these time-honored enterprises have achieved tradition-modernization transformation via the internet technology. This paper, by taking Daoxiangcun Group as a case study, makes an anthropological fieldwork research and analyzes the changes in the management of Daoxiangcun Group at four levels: network society as the macro structure, the baking industry as the meso structure, the company’s organizational structure and business processes as the micro structure. It is found that the tradition-modernization reforms reflect the pattern of “from outside to inside” to “from inside to outside”, and the pattern of "from top to bottom” to “from bottom to top”.

Source: International Journal of Business Anthropology

DOI: 10.33423/ijba.v12i2.5684

Authors: Zhang Jijiao, Yang Li

Institutions: Chinese Academy of Social Sciences, University of Chinese Academy of Social Sciences

Language: English

Topic: Enterprise Management and Information Systems

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4313327635

FWCI:

Cites: 6

Cited by:

Related to: 10