How to increase consumer intention to use Chatbots? An empirical analysis of hedonic and utilitarian motivations on social presence and the moderating effects of fear across generations
Year: 2023
Type: article
Study design: Observational Study
Source: Electronic Commerce Research
Authors: Cong-Minh Dinh, Sungjun Park
Institution: National Chengchi University
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: bronze
OpenAlex ID: W4313608255