Work

Can customization promote product innovation in the global B2B market? Evidence from export manufacturing firms from emerging markets

Year: 2023

Type: article

Source: International Marketing Review

DOI: 10.1108/imr-10-2021-0316

Authors: Aoran Hong, Xia Li, Yonggui Wang, Mengting Shi

Institutions: Nanjing University of Science and Technology, Capital University of Economics and Business

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4316038862

FWCI: 3.912

Cites: 90

Cited by: 16

Related to: 10