Year: 2023
Type: book-chapter
Abstract: In light of the market trend of using design means to guide enterprise resource allocation in order to improve efficiency, this paper investigates the consumer’s gender perception of water cup design elements using morphological analysis and analytic hierarchy process, and verifies the difference of priority among design elements in the process of consumer’s perception, and each design element has different influence weights in consumer’s gender perception recognition. The research contributes to the transmission of experience in gender-differentiated water cup design and creates efficiency advantages for enterprises competing in the gender-differentiated cup market.
DOI: 10.3233/faia220737
Authors: Zuolong Wang, Hang Yin
Institutions: Yiwu Industrial & Commercial College, Shenyang University
Language: English
Topic: Color perception and design
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
SDG: Gender equality
Open Access status: hybrid
OpenAlex ID: W4316253779