Work

The Review on Anchoring Effect

Year: 2022

Type: book-chapter

Abstract: The anchoring effect is very common in life is one of the heuristics.This article reviews the background and mechanism of the anchoring effect.The essay uses real-life applications and case studies to explore the effect of the anchoring effect, and concludes through case studies and real-life findings that the anchoring effect is robust, can make a good impact on some things and also is a very common marketing tool.

Source: Advances in economics, business and management research/Advances in Economics, Business and Management Research

DOI: 10.2991/978-94-6463-052-7_23

Author: Yu Jin

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4320510016

FWCI: 2.712

Cites: 8

Cited by: 2

Related to: 10