Year: 2023
Type: article
Abstract: Since the music industry is oversaturated, the role of branding becomes of great importance. Although of a paramount value for success, the influence of visual identity on contemporary music perception is still poorly discussed. The present paper aims to exploratory assess the role of visual elements on the way music is perceived. Sixteen semi-structured interviews with music specialist are conducted. The primary topic approached refers to the role of visual identity in terms of song likability, perceived music quality and emotional reactions. The results suggest that branding may help in the differentiation process by creating memorability and clarity on the market. However, for a valuable creative product, there must be a balance between shaping the brand identity and maintaining the artist’s authenticity.
Source: KOME
Authors: Adrian Cheţan, Ioana Iancu
Institution: Babeș-Bolyai University
Language: English
Topic: Music History and Culture
Subfield: Music
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4320915337