Work

Podcasting as Advertising Channel: Understanding the Context Effect

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Radio & Audio Media

DOI: 10.1080/19376529.2023.2183207

Authors: Rang Wang, Sylvia Chan-Olmsted

Institutions: Huazhong University of Science and Technology, University of Florida

Language: English

Topic: Radio, Podcasts, and Digital Media

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4322733253

FWCI: 7.234

Cites: 40

Cited by: 15

Related to: 10