Work

As mulheres retratadas pela publicidade brasileira: uma abordagem interseccional sobre as referências sociais veiculadas

Year: 2022

Type: article

Abstract: This work aims to discuss theoretically and from an intersectional pers- pective who the references associated with the images of women conveyed by Brazilian advertising constitute ways of meaning them, so that impact self-defi- nition and how they are defined in the social interactions. It is concluded that the diffusion of images that have restrictive meanings about women’s life experiences offers justifications for situations of social injustice, which contributes to the per- petuation of oppressions that reproduce inequalities.

Source: Contemporânea - revista de sociologia da UFSCar

DOI: 10.4322/2316-1329.2022030

Author: Beatriz Molari

Institution: Universidade Estadual de Londrina

Language: Portuguese

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDGs: Gender equality, Reduced inequalities

Open Access status: diamond

OpenAlex ID: W4352975832

FWCI:

Cites: 5

Cited by:

Related to: 10