Year: 2009
Type: dissertation
Abstract: The purpose of the paper is twofold. One is the micro contribution of the accomplishment of identities in situations of complex sales through a constructionist view of the world and the terminology of OI. This will be an attempt to contribute to the research into the formation of identities. To the B2B research field the intended contribution is to gain understanding of how the individuals involved understand, make sense of, their work situation beyond products and business deals.
Author: Oskar Christensson
Language: English
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W435353458