Work

Influence of big data adoption on sustainable marketing and operation of SMEs: a hybrid approach of SEM-ANN

Year: 2023

Type: article

Source: Management Decision

DOI: 10.1108/md-06-2022-0778

Authors: Maria Ijaz Baig, Elaheh Yadegaridehkordi, Mohd Hairul Nizam Bin Md Nasir

Institutions: University of Malaya, National University of Malaysia

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4363675855

FWCI: 11.77

Cites: 52

Cited by: 41

Related to: 10