Testing self-perception theory with agent-based simulation
Year: 2023
Type: conference-paper
Abstract: Conventional wisdom is that a person's attitude towards an issue dictates their behaviour. In contrast, self-perception theory accounts for how a person forms their attitude. In the context of this paper, the theory asserts that a person can, in the absence of prior experience, establish an attitude towards cycling based on observing their own, hopefully, positive experience. The adaptive agent-based model, MATSim, allows one to test the self-perception theory. The case study in Cape Town, South Africa, demonstrates that as much as 7.8% of people introduced to cycling will experience it as positive, opening the door for adoption.
Source: Procedia Computer Science
Authors: Johan W. Joubert, Gerhard Hitge
Institutions: University of Pretoria, KU Leuven
Language: English
Subfield: Transportation
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4366149350