Year: 2022
Type: article
Abstract: In recent years, with the world entering the era of technology 4.0, the e-commerce market has been growing strongly in Vietnam and worldwide. As of 2020, the Covid-19 pandemic is a catalyst that changes consumers’ shopping behavior. Consumers change from traditional direct shopping to online shopping by e-commerce platforms. The paper is to carry out an overview of the previous studies to determine the current trend and challenges of e-commerce. According to the research results, this article suggests the administrative implications to Vietnamese e-commerce businesses. The results of the literature review have shown a common trend of online shopping in the future because of its convenience. Furthermore, online shopping also poses two major challenges for businesses: capital and internet infrastructure. Hopefully, synthesizing the previous research will help enterprises have orientations and strategies for the growth of the e-commerce industry in the future.
Author: Thanh Nguyen
Institution: Hoa Sen University
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4367024084