Growing From Emerging Entrepreneurs into Brands: A Systematic In-depth Literature Review of the Psychological Factors
Year: 2023
Type: article
Abstract: The purpose of the study is to identity and develops a comprehensive construct for the entrepreneurs in Pakistani context. The study has used qualitative review to highlight the reasons of entrepreneurship and issues faced by emerging entrepreneurs in Pakistan. The study intended to investigate the extant literature on Entrepreneurial Opportunity Recognition. The researchers focused on reputed and leading journals in order to contribute in a more objective manner. A comprehend review indicates that not just entrepreneurial factors but also shows how setups are branded. The study also highlights a comprehensive psychological model for quantitative testing. The previous studies only shows the importance and factors of entrepreneurship, however, this study also have highlighted the reasons for branding in emerging entrepreneurship. The study will impact to elaborate clearly on the information's about not only entrepreneurship but also the directions towards branding.
Source: Global Social Sciences Review
Authors: Shahzad Khan, Mohammad Daud Ali, Abdul Majid
Institution: University of Haripur
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4367397548