Year: 2023
Type: article
Study design: Observational Study
Abstract: Agricultural and extension educators frequently employ a variety of methods to provide farmers with information about conservation practices. The introduction of virtual programming brought on in response to the COVID-19 pandemic set the stage for analysis of farmer outreach preferences with respect to face-to-face (F2F) versus virtual outreach. Using survey data of individuals who participated in field days in Iowa, we segmented participants based on their F2F or virtual attendance. We compared the groups based on key variables such as water quality concerns, communication behaviors, outreach preferences, and demographics. Our work suggests that a broad and dynamic communication strategy, including both in-person and virtual events, offers greater opportunities for dissemination of ideas and increases access to content.
Source: Journal of Extension
Authors: Laura Witzling, Eric Williams, Dara Wald, Jacqueline Comito, Elizabeth Ripley
Institutions: Iowa State University, Texas A&M University
Language: English
Domain: Life Sciences
SDG: Zero hunger
Open Access status: diamond
OpenAlex ID: W4368617736