Use of Internet Memes in PSAs: Roles of Perceived Emotion, Involvement with Memes, and Attitudes Toward the Issuing Organization in Perceived PSA Effectiveness
Year: 2023
Type: article
Source: Health Communication
Authors: Soo Jung Hong, Bernadette Yan Fen Low
Institution: National University of Singapore
Language: English
Topic: Media Influence and Health
Subfield: Literature and Literary Theory
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: closed
Funder: National University of Singapore
Award: G3282942499
OpenAlex ID: W4372318987