Year: 2023
Type: article
Abstract: As environmental awareness grows, consumers' green and low-carbon preferences have become essential factors for market enterprises to consider in decision-making.This paper conducts a literature review of dualchannel supply chain pricing decisions under the influence of consumers' low-carbon preference.The analysis is carried out from two aspects: dual-channel supply chain types and consumers' low-carbon preference.By combining psychological games and analyzing relevant literature, this paper provides insights into the factors that affect consumers' low-carbon preference and explores the synergies among various factors, including government policies.Moreover, this paper suggests future research directions, such as conducting empirical research on relevant models, to support the diversified development of the dual-channel field.
DOI: 10.56578/jimd020202
Authors: Chenjin Song, Baojian Xu, Ling Xu
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4375950131
