Open the live streaming sales channel or not? Analysis of strategic decision for a manufacturer
Year: 2023
Type: article
Source: Annals of Operations Research
Authors: Zhong Du, Zhi-Ping Fan, Fenghao Sun, Yang Liu
Institutions: Northeastern University, Dalian University of Technology
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: closed
Award: G929772814
OpenAlex ID: W4377693200