Work

Role of IoT in Industrial Transformation and Marketing Management

Year: 2023

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-6684-8166-0.ch005

Authors: Arshi Naim, Hamed Alqahtani

Institution: King Khalid University

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4377838552

FWCI: 8.678

Cites: 52

Cited by: 7

Related to: 10