Work

Credibility and price premium-based competitiveness for industrial brands

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2023.103418

Authors: Civilai Leckie, Abhishek Dwivedi, Lester W. Johnson

Institutions: Swinburne University of Technology, Charles Sturt University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4377981759

FWCI: 4.76

Cites: 92

Cited by: 18

Related to: 10