Sociology of Sports Mega Events: A Tourism Perspective
Year: 2010
Type: article
Abstract: The aim of this article is to examine the effect of mega events on host nations from a tourism perspective.The discussion will provide a better understanding of how mega events can be used to improve the image of host destinations, open new tourism markets, and expand tourism products.The first part provides a theoretical framework based on a tourism perspective about the impact of mega events on host nations.The second part consists of a discussion about the ideological concepts of collaboration and network theory prominent in tourism for mega events.The last part is a case study of the South African Tourism branch office in Japan, and how it uses collaboration and networks to maximize the volume of tourism for the 2010 World Cup event and beyond.The case study will show that collaboration between South African Tourism (Japan) and the Japan Association of Travel Agents (JATA) in marketing and promoting the South African tourism market in Japan has succeeded in consistently increasing the number of Japanese travelers to South Africa.Based on the argument presented throughout the discussion, the article will conclude that collaboration and network systems at play between South African Tourism (Japan) and JATA are vital for the overall success of the 2010 South Africa World Cup tourism objectives.
DOI: 10.34382/00011675
Author: Bheki Hlabane
Language: English
Topic: Sport and Mega-Event Impacts
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W437818249