Work

Transforming customers into evangelists: influence of online brand experience on relationship quality and brand evangelism in the banking industry

Year: 2023

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-12-2022-1018

Authors: Asif Ali Safeer, Thanh Tiep Le

Institutions: Huanggang Normal University, Ho Chi Minh City University of Economics and Finance

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4378448103

FWCI: 9.887

Cites: 73

Cited by: 34

Related to: 10