Work

Identifying gratification behind the consumption of the OTT platforms in an emerging market: a means-end theory approach

Year: 2023

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-12-2022-0558

Authors: Ankita Sharma, Naman Sreen, Kuldeep Baishya

Institutions: Institute of Management Technology, O. P. Jindal Global University, Indian Institute of Technology Guwahati

Language: English

Topic: Legal Systems and Institutions

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4379515128

FWCI: 6.253

Cites: 60

Cited by: 29

Related to: 10