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Digitization and social response of SMEs to the COVID-19 pandemic

Year: 2023

Type: conference-paper

Abstract: Digitalization is crucial for the long-term viability of small businesses in the new economy. As global digitalization accelerates, Kazakhstan’s small and medium-sized enterprises should use the digital economy to promote economic growth. More and more companies are switching to digital technologies: more and more companies, especially import and export companies, are using digital technologies to adapt to the crisis.This article conducted an online survey of 400 Kazakhstani SMEs, which examines the relationship between digitalization, strategies for responding to the COVID-19 crisis. The survey results clearly show that digitalization helps SMEs to take emergency response measures, as well as to respond strategically to social crises in the long term, thereby contributing to the improvement of the performance of SMEs.

Source: E3S Web of Conferences

DOI: 10.1051/e3sconf/202339505002

Authors: Lazzat Dyussembayeva, Eleanora Urazmagambetova, Zura Rakisheva

Institution: S.Seifullin Kazakh Agro Technical University

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W4379534750