Work

Barriers and facilitators of B2B degree of digital use and brand engagement: an integration of technology and behavioral perspectives

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-09-2022-0406

Authors: Deviprasad Ghosh, Satyabhusan Dash

Institutions: Institute of Management Technology, Indian Institute of Management Lucknow

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4380480252

FWCI: 3.075

Cites: 76

Cited by: 12

Related to: 10