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Analysis of Behavioral Intention Towards the Use of Smart Village Ogan Ilir (SVOI) Using Technology Acceptance Model (TAM) 3 Method

Year: 2023

Type: book-chapter

Abstract: This study aimed to find What factors influence behavioral intention to use Smart Village Ogan Ilir (SVOI).Technology Acceptance Model 3 was employed in this investigation.The instance of this study were 200 respondents in 5 villages of Ogan Ilir Regency namely Tanjung Pinang I Village, Tanjung Pinang II Village, Limbang Jaya I Village, Limbang Jaya II Village, and Tanjung Laut Village as users of Smart Village Ogan Ilir (SVOI) application.The data were examined using the Variance or Component-Based Structural Equation Modeling (VB-SEM) approach.According to the findings, Perceived Usefulness had an impact on behavioral intention that was both positive and significant, at 0.521, and positive but not statistically significant, at 0.344.Perceived Utility had a positive but insignificant influence on Usage Behavior of 0.078, Usage behavior was positively and significantly influenced by perceived ease of use (0.421),While usage behavior was positively and significantly impacted by behavioral intention (0.374).In the use of Smart Village Ogan Ilir, Usage behavior was more affected by rather than perceived usefulness and behavioral intention (SVOI), perceived simplicity of use.

Source: Advances in economics, business and management research/Advances in Economics, Business and Management Research

DOI: 10.2991/978-2-38476-064-0_55

Authors: Riana Mayasari, Jovan Febriantoko, Rian Rahmanda Putra, Hendra Hadiwijaya, Dedy Kurniawan

Institutions: Politeknik Negeri Sriwijaya, Institut Teknologi dan Bisnis Palcomtech, Sriwijaya University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4381572079

FWCI: 2.39

Cites: 27

Cited by: 4

Related to: 10