Factors Influencing Mobile Banking Adoption in Cambodia: The Structuring of TAM, DIT, and Trust with TPB
Year: 2022
Type: article
Study design: Observational Study
Abstract: There is a significant growth in mobile banking adoption, accompanied by service providers such as financial institutions or banks in Cambodia; however, little is known about customers' attitude and intention to adopt mobile banking.Therefore, this study aims at analyzing factors that influence customers' intention to adopt mobile banking by structuring the Technology Acceptance Model, the Diffusion of Innovation Theory, and Trust with the Theory of Planned Behavior.The study uses a survey questionnaire with 385 mobile banking adopters who live in Phnom Penh City.By using Amos software to run confirmatory factor analysis and path analysis, the result shows that perceived usefulness and perceived ease of use have a significant positive effect on attitude.Furthermore, attitude, subjective norm, perceived compatibility, and observability positively affect behavioral intention.However, trust does not have a significant impact on behavioral intention.Finally, perceived behavioral control significantly interacts between attitudes and behavioral intention.
DOI: 10.14707/ajbr.220133
Author: Sokha Norng
Institution: ACLEDA University of Business
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4382448919