Work

The Journal of Consumer Behaviour's first 20 years

Year: 2023

Type: article

Abstract: We analyzed and compared the Journal of Consumer Behaviour content in its first 20 years of publication. Articles were categorized into seven topics (Internal Factors, External Factors, Decision Process, Social Issues, Internet, Managerial Issues, and Research Methods) with subtopics. Authorship, citations based on Google Scholar, geographic representation of authors, and methodologies employed across the first 20 years were also explored. The results are discussed in terms of their implications for the journal and consumer behaviour. This analysis provides suggestions for future research to be published by the Journal of Consumer Behaviour.

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.2206

Authors: Jacqueline K. Eastman, James A. Muncy, Varsha Jain, Rajesh Iyer

Institutions: Florida Gulf Coast University, Bradley University, Mudra Institute of Communications Ahmedabad

Language: English

Topic: scientometrics and bibliometrics research

Subfield: Statistics, Probability and Uncertainty

Field: Decision Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4382811237

FWCI: 2.42

Cites: 28

Cited by: 13

Related to: 10