Work

Content Strategy or Strategic Content? Suggestions for Developing Sustainable Content Strategy in Advocacy Organizations

Year: 2023

Type: article

Abstract: Using first-hand experience supplemented by an open-access archive, this article examines case examples of civically engaged, public-facing technical communication (e.g., training for community organizers) as well as the value of stories and storytelling for content strategy. By developing 10 best practices for content strategy in advocacy organizations, this article offers suggestions for how to design and sustain content strategy for community organizers and contributes to the field's knowledge of the content strategy of politically engaged nonprofits, particularly those with a strong digital presence.

Source: Journal of Technical Writing and Communication

DOI: 10.1177/00472816231172137

Author: Erica M. Stone

Institution: Middle Tennessee State University

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid: $3,000

OpenAlex ID: W4383345636

FWCI: 0.484

Cites: 12

Cited by: 1

Related to: 10