Issues, Publics, Organizations, and Personal Networks: Toward an Integrated Issue Engagement Model
Year: 2023
Type: article
Study design: Observational Study
Abstract: This study examines publics’ issue engagement to extend theory building about publics regarding their sociological dynamics. Integrating the situational theories, the framework of engagement, organization–public relationships, and personal networks, this study constructs an issue engagement model consisting of cognitive and affective issue engagement, issue engagement with organizations, and intra–public issue engagement. We hypothesized and confirmed with a nationally representative sample that individuals’ perceptions, feelings, and communicative actions about an issue are positively associated with the communicative resources in their networks. Individuals’ substantive actions were mobilized by the norms and expectations perceived from their issue discussants (i.e., people who discuss an issue with them). These findings extend the situational theories by revealing the social forces shaping publics’ issue engagement in addition to the psychological and perceptual factors. Importantly, recognizing and accounting for these social forces can equip practitioners with ways to mobilize publics via their social ties.
Authors: Yan Qu, Adam J. Saffer
Institutions: University of Maryland, College Park, University of Minnesota
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W4383534172