Work

Understanding the factors affecting consumers’ behaviour when purchasing refurbished products: A chaordic perspective

Year: 2023

Type: article

Abstract: This paper seeks to develop an integrated conceptual framework to explain the conditions that lead to consumers' behaviour when purchasing refurbished products. Innovative methodology was used, including “fuzzy-set qualitative comparative analysis” (FsQCA), to explore the factors affecting consumers’ behaviour in this regard. Data gathered from 472 consumers were used to test the suggested model. The results revealed that ethical constructs (i.e., “moral obligation, moral accountability, moral outrage”), threat and coping appraisal variables (i.e., perceived severity, perceived venerability), and value are key drivers of the purchase of refurbished products. The findings also revealed that moral obligation, moral outrage, perceived venerability, egoistic value, and attitude are necessary to stimulate purchase behaviour, while perceived severity, rewards, perceived cost, and altruistic value, although sufficient, are not in themselves necessary. This study offers useful implications for retailers, and re-manufacturers, which may help to enhance their marketing strategies and policies.

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2023.103492

Authors: Mansour Alyahya, Gomaa Agag, Meqbel Aliedan, Ziad H. Abdelmoety

Institutions: King Faisal University, University of Sadat City, Nottingham Trent University, University of Dundee, Assiut University

Language: English

Topic: Sustainable Supply Chain Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: hybrid

Estimated APC paid: $3,420