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Moving the mountain: Stigma removal, strategic industry, and the Indian civilian nuclear industry

Year: 2023

Type: article

Abstract: The present study examines stigma removal in the context of strategic industries. Strategic industries are critical from a national interest perspective and may not be able to engage in conventional stigma management strategies, such as concealment, dilution and coopting stakeholders, identified in extant literature. The present in‐depth qualitative study of the Indian civilian nuclear energy industry, a strategic industry within the Government of India, identifies two strategies, namely dependency reduction and category repositioning through responsible behaviour, employed in order to eradicate a global level stigma. The study concludes with implications for strategic industries and stigma management literature.

Source: International Social Science Journal

DOI: 10.1111/issj.12450

Authors: K. V. Gopakumar, M. P. Ram Mohan, Kshitij Awasthi

Institutions: Indian Institute of Management Ahmedabad, Indian Institute of Management Lucknow

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: bronze

OpenAlex ID: W4385349363

FWCI: 0.215

Cites: 44

Cited by: 1

Related to: 10