Work

Sustainable Mass-Customisation Business Model by Incorporating Virtual Fitting Room Marketing Tools in Fashion E-Commerce: A Study of the Luxury Unstitched Market

Year: 2023

Type: book-chapter

Source: Springer texts in business and economics

DOI: 10.1007/978-3-031-33302-6_14

Authors: Sadia Idrees, Gianpaolo Vignali, Simeon Gill

Institution: University of Manchester

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4385386348

FWCI: 7.439

Cites: 65

Cited by: 6

Related to: 10