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Pengaruh Insentif Dan Loyalitas Terhadap Kinerja Driver Gojek Di Kota Pekanbaru

Year: 2023

Type: article

Abstract: This study aims to analyze the effect of incentives and loyalty on the performance of Gojek drivers in Pekanbaru City. The independent variables used are incentives and loyalty. While the dependent variable used is performance. This study uses a quantitative approach with multiple linear regression analysis models and the company population of all Gojek drivers in Pekanbaru City. The number of samples used in this study were 380 respondents. The results show that incentives have a positive effect on performance and loyalty has a positive effect on performance. Then incentives and loyalty simultaneously affect the performance of Gojek drivers in Pekanbaru City.

Source: JURNAL AKUNTANSI DAN KEUANGAN

DOI: 10.32520/jak.v12i1.2666

Authors: RUDI SYAF PUTRA, DION OKTAMADE, INTAN PUTRI AZHARI

Institution: Universitas Muhammadiyah Riau

Language: English

Topic: Employee Performance and Management

Subfield: Human Factors and Ergonomics

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Sustainable cities and communities

Open Access status: diamond

OpenAlex ID: W4385459844

FWCI: 0.991

Cites: 12

Cited by: 1

Related to: 10