Year: 2023
Type: article
Abstract: Profitable content presented for Adolescents on YouTube@ Aims: The study aimed to identify the profitability content presented to adolescents on YouTube.The study belongs to the descriptive studies and relied on the survey method. Methodology:The study used the content analysis form tool.Sample: A sample of channels that provide profitable contents for adolescents on YouTube, consisting of 4 YouTube channels, they are (online lessons), (shower), (Sabaho Kora), (hysterical), a total of 171 video clips. Results:The study reached a set of results, the most important of which are: The duration of the profitable content video on YouTube in the channels of the study sample came for a period of (from 10 s to less than 20 s), in the first place with a percentage of (84.2%).Secondly, a period (less than 10 s), at a rate of 12.8%, thirdly a period (from 20 s to 30 s), at a rate of 3%, the use of guests within the video (no), came in the first place with a percentage of 78.4%., second (3 guests or more), at a rate of 11.1%, third (two guests), at a rate of 8.8%, fourth (guest 1), at a rate of 1.8%, the language used in the video (combining more than one level), in the first place with a percentage of 78.4%, second (slang), with a percentage of 20.5%, third (foreign terms), with a percentage (7%), the quality of the content of the videos (sports), came in the first 77.7%,secondly (Competitions and games), percentage 14.7%, third (Education), rate 7.6%.The profit methods used within the video (watching ads), came in the first place with a percentage of 122.2%, and it consists of first: video ads with a percentage of 84.8%, Second: Banner ads with a percentage of 37.4%, secondly (selling a product or service), with a percentage of 77.8%.Thirdly (sponsorship ads), by (21.1%), fourthly(commission marketing, by 8.8%, fifth (crowdfunding), by 1.7%
Source: مجلة دراسات الطفولة
Language: Arabic
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4385465478