Work

Reconceptualizing marketing: an assessment of the marketing system in an emerging economy

Year: 2023

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-01-2023-0025

Authors: Jie Gao Fowler, Amy Watson, Sandipan Sen, Nilanjana Sinha

Institutions: Valdosta State University, Southeast Missouri State University, DSMS Group of Institutions

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4385634246

FWCI: 0.97

Cites: 51

Cited by: 3

Related to: 10