Work

Customer acceptability towards AI-enabled digital banking: a PLS-SEM approach

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Financial Services Marketing

DOI: 10.1057/s41264-023-00241-9

Authors: Swaraj S. Bharti, Kanika Prasad, Shwati Sudha, Vineeta Kumari

Institutions: National Institute of Technology Jamshedpur, Magadh University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4385874414

FWCI: 6.663

Cites: 85

Cited by: 26

Related to: 10