Work

Performing web analytics with Google Analytics 4: a platform review

Year: 2023

Type: article

Source: Journal of Marketing Analytics

DOI: 10.1057/s41270-023-00244-4

Author: Mike McGuirk

Institution: Babson College

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W4385876488

FWCI: 5.379

Cites: 8

Cited by: 23

Related to: 10