Work

Leveraging horizon height in a panoramic advertisement to promote tourism advertising effectiveness: a construal fit perspective

Year: 2023

Type: article

Source: Current Issues in Tourism

DOI: 10.1080/13683500.2023.2247530

Authors: Juan Liu, Xing’an Xu, Honglei Xiao

Institutions: Hainan University, City University of Macau, Yunnan Agricultural University

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Awards: G2726414132, G7630799442

OpenAlex ID: W4386120339

FWCI: 2.609

Cites: 62

Cited by: 6

Related to: 10