Work

The paradox of youth’s online political party brand engagement on Facebook: a congruity theory perspective

Year: 2023

Type: article

Study design: Observational Study

Source: International Review on Public and Nonprofit Marketing

DOI: 10.1007/s12208-023-00384-4

Authors: Mohit Jamwal, Munish Saini, Saikat Banerjee

Institutions: Chitkara University, Dr. B. R. Ambedkar National Institute of Technology Jalandhar, Indian Institute of Foreign Trade, Ministry of Commerce and Industry

Language: English

Topic: Social Media and Politics

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4386190902

FWCI: 3.795

Cites: 113

Cited by: 8

Related to: 10