Work

The role of social media influencers as trusted messengers in tobacco control mass media campaigns

Year: 2023

Type: article

Abstract: The evolving nature of the digital and social media environment poses unique opportunities for tobacco control mass media campaigns to reach and establish trust with priority populations, including...

Source: Journal of Communications In Healthcare

DOI: 10.1080/17538068.2023.2249714

Authors: Anh Nguyen Zarndt, Merrybelle Guo, Gem Benoza

Institutions: United States Food and Drug Administration, Center for Tobacco Products

Language: English

Topic: Smoking Behavior and Cessation

Subfield: Physiology

Field: Medicine

Domain: Health Sciences

SDG: Good health and well-being

Open Access status: green

Funders: National Institutes of Health, Center for Tobacco Products

Award: G3050811832

OpenAlex ID: W4386211966

FWCI: 1.058

Cites: 16

Cited by: 6

Related to: 10