Work

Optimal promotional mix and pricing when faced with uncertain product value

Year: 2023

Type: article

Source: European Journal of Operational Research

DOI: 10.1016/j.ejor.2023.08.042

Authors: Ruibing Wang, Qiao Wang, Wei-yu Kevin Chiang

Institutions: University of Mannheim, Shenzhen University, City University of Hong Kong

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funders: City University of Hong Kong, Universität Mannheim

Award: G1645807834

OpenAlex ID: W4386214153

FWCI: 4.025

Cites: 68

Cited by: 14

Related to: 10