Work

Omni-channel marketing strategy in the digital platform era

Year: 2023

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2023.114197

Authors: Ya-Jun Cai, Tsan-Ming Choi

Institutions: Southeast University, University of Liverpool

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Southeast University, Fundamental Research Funds for the Central Universities

Awards: G2192245672, G6229612231, G700902514, G8224839081

OpenAlex ID: W4386526880

FWCI: 14.95

Cites: 47

Cited by: 52

Related to: 10