Work

Factors influencing m-loyalty and customer reuse intention toward mobile instant messaging services

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-01-2023-0021

Authors: Mokhalles Mohammad Mehdi, Arshan Kler, Lubna Nafees

Institutions: Fortune Institute of International Business, Chandigarh University, Appalachian State University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4386546458

FWCI: 1.794

Cites: 95

Cited by: 7

Related to: 10