Work

The selection of sales channels considering consumer behavior preferences in a co-branding strategy

Year: 2023

Type: article

Source: Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2023.101309

Authors: Deqing Ma, Xiaoqing Wang, Jinsong Hu, Zhicai Li

Institutions: Qingdao University, Sinomach (China)

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Natural Science Foundation of Shandong Province

Awards: G1586790236, G2023494330, G2701062189

OpenAlex ID: W4386701638

FWCI: 4.025

Cites: 44

Cited by: 14

Related to: 10