Work

Once upon a time: using brand stories to sell signature sneakers

Year: 2023

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-03-2022-0082

Authors: Antonio Williams, Yoon Heo

Institutions: Indiana University Bloomington, Indiana University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4386735888

FWCI: 1.899

Cites: 68

Cited by: 12

Related to: 10